Vine was officially launched on the app store in January 2013. The app that allowed users to create short 6-second-long video clips took some time to catch major attention. However, by mid-2015, Vine was one of the essential apps for a teenager to have downloaded onto their phone. By 2016, Youtube was flooded with vine compilations which consisted of hundreds of user’s personal favorite Vines. Unfortunately, in 2017, Vine was removed from the app store after the company behind the app went bankrupt. Young adults around the country became heartbroken over the news of Vine shutting down.
Musical.ly was an app that was released in late 2014. At the time of its release, Musical.ly allowed users to create short videos lip-synching to music and other tracks. Musical.ly gained traffic that was similar to Vine’s. Millions of users used the app to create and watch content. However, in 2016, Musical.ly was bought out and transformed into the app now known at Tik Tok.
Tik Tok remained similar to musical.ly in the sense that users could create videos lip-synching to music. However, new features were introduced such as making videos that can be up to a minute long. Users could also use their own background tracks and make videos that did not involve music at all. Filters similar to snapchat are able to be applied to the video while making it as well. With new features brought a new crowd. In late 2017 and early 2018, ads for Tik Tok started to appear all over the internet, inspiring those that had been disappointed by vine’s downfall to move over to Tik Tok.
Tik Tok’s content changed from lip-synching to humorous videos that reminded many of the videos seen on vine. Tik Tok is cuurently in it’s prime with 500 million users in over 150 countries. Although the content has a different sense of humor that is harder for some to understand, it still hits home for those reminiscing on Vine.