HBO also known as the Home Box Office has grown from being a perk to your cable lineup to becoming a streaming giant and competing with Netflix and Disney. HBO is an American cable television company that began on November 8, 1972. Quickly becoming one of the most popular premium cable station, HBO was revered for its mix of film and original programming. In 1989 Warner and HBO became one with the Time Warner acquisition of the station. This could be interpreted as the silver age of HBO with some of their most popular programs coming out of it. If that was the silver age, the bronze age of HBO would be after the 2016 AT&T acquisition of Time Warner. Creativity, expansion and new series and programs were the highlight of this era along with the creation of HBO Max. HBO was ahead of the rest with their first streaming service, HBO Go, debuting in 2010. The AT&T ownership was sadly short-lived however when Discovery made its historic purchase of Warner and all of its daughter companies which brings us to the modern age. HBO on April 12th announced the name change which is set to arrive on May 23rd.
HBO and HBO Max has been affected substantially through the purchase due to show and film cancellations and much more with the rebranding of the platform. HBO Max’s only real connection to their parent company has been the name and the HBO exclusives that air on it. Without removing the HBO and Max original programs, Warner Discovery is going to shift Max away from HBO and make it new. Max is the new name and blues will be replacing the older purples and violets of the old logo along with the exclusion of the HBO name.
Sources: https://www.britannica.com/topic/HBO
